OUR TEAM

Founder and Managing Director, Gemma Smyth, leads the team at &Smyth.

Gemma is a highly experienced communications professional who has worked in the Irish PR industry for almost two decades.

Formerly an Account Director with leading international strategic communications agency, FTI Consulting, Gemma has advised on and delivered strategic communications for some of Ireland’s leading organisations and brands.  She founded the agency in 2013, and it currently employs five members of staff.

Our ethos

We pride ourselves on our straight-talking, strategic thinking, and values-led approach to our work. We have developed an ethos which guides our business and approach to our work.

 MEMBERSHIP

Since 2023, we have been delighted to support The Shona Project pro bono with our services. An organisation focused on educating, empowering and inspiring Irish teenage girls, we have been delighted to work with the inspiring team and their founder, Tammy Darcy.